Session Information
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This presentation is designed to provide practical tools for registered mediators who want to take the next step in building a mediation practice and developing a brand to grow their business. The presentation will provide an overview of issues relevant to establishing a mediation practice (from selecting a legal structure to pricing terms), tools for building a referral network and gaining experience to grow a mediation practice, ethical marketing considerations, and tools for creating an online presence and increasing community outreach.
Learning Objectives
Practical steps to bridge the divide between being a registered mediator and building a mediation practice.
Explore ethical and effective branding and marketing strategies to set yourself apart
Tools for building a referral network and increasing visibility for future growth
In-person attendees can join The Business of Mediation: How to Build, Brand & Grow Your Practice in Room A:
10:00am to 11:00am
This session will NOT be live-streamed to virtual attendees.
The Business of Mediation: How to Build, Brand & Grow Your Practice
1 hour of CE for registered neutrals (GA) & pending 1 CLE hour for Georgia attorneys, including 1 trial hour
Melissa Ewing is a South Georgia native and “Double Dawg” graduate from the University of Georgia. She has practiced in Atlanta and the surrounding area for more than 20 years as a civil litigation attorney with a focus on business litigation, partnership and shareholder/member disputes, contract disputes, negligence, real estate and construction disputes, and defamation. She also has experience in the entertainment industry including prior ownership of Peachtree and 5th, LLC through which she wrote and produced several independent film and video projects, including a short film and reality TV pilot, brand marketing videos, and a documentary project.
Since 2019, Melissa has been a General Civil Mediator in Georgia. Part of her reason for opening The Ewing Firm in 2023 was to focus more time towards mediation in addition to her law practice. She is currently on court rosters for Cobb County, Gwinnett County, and the Tifton Judicial Circuit. She enjoys helping parties work to resolve their disputes and believes her legal experience and attention to detail, open-minded personality, and creative background assist in exploring potential options and approaches for resolution and problem solving.
Melissa Ewing
The Ewing Firm, LLC
11770 Haynes Bridge Rd., Ste 205-503
Alpharetta, Georgia 30009-1968
(404) 216-9962
melissa@theewingfirm.com
www.theewingfirm.com
IG: @theewingfirm
Full Agenda
The program will run from 8:30 AM to 4:30 PM (full agenda outlined below)
Those attending via livestream will not have access to view sessions presented in Room A, but will have access to a recording of these sessions (and all others) during the month of December (2025). Those attending the conference in person will have a choice between three breakout sessions, held at 10:00 AM, 1:00 PM and 2:15 PM. Like livestream attendees, a recording of all sessions will be available to in-person attendees for the month of December (2025).
Time
7:30 am - 8:30 am
8:30 am - 8:45 am
8:45 am - 9:45 am
9:45 am - 10:00 am
10:00 am - 11:00 am
n/a11:00 am - 11:15 am
11:15 am - 12:15 pm
12:15 pm - 1:00 pm
1:00 pm - 2:00 pm
1:00 pm - 2:00 pm
2:00 pm - 2:15 pm
2:15 pm - 3:15 pm
2:15 pm - 3:15 pm
3:15 pm - 3:30 pm
3:30 pm - 4:30 pm
4:30 pm
4:30 pm
Session(s)
Registration & Breakfast
Welcome and Program Overview
Understand/Manage High Conflict Personalities
Break
Applying the CARS Method in Dispute Res.
Break
Integrating AI Responsibly: The ASPEN Protocol
Lunch & Award Presentation
Hands-On with AI: Practical Tools for Mediation Professionals
Advanced Probate Issues: Beware of the Shadows
Break
Recent Updates to the Child Support Guidelines
Break
Closing
Continuing Education Information
Hands-On with AI is approved for 1 hour of CE for registered neutrals (GA) & 1 hour of CLE for Georgia attorneys (pending).
The total conference is approved for 6 hours of CE for registered neutrals and is approved by the State Bar of Georgia for 6 CLE hours, including ethics and trial credit.
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All CE for neutrals registered with the Georgia Office of Dispute Resolution will be automatically applied by December 1.
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Georgia Attorneys who purchase the appropriate ticket option will have CLE hours automatically reported to the State Bar of Georgia. The fee for CLE hours is included in the ticket price.
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Attorneys from states other than Georgia: Upon request, we will be happy to assist you with needed documentation to self-report hours to your local State Bar. Please reach out to us at adrinstitute@georgiacourts.gov.
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